60%
AI Conv. Lift
85%
Adoption
4.1
App Rating
600+
UX Research
200+
Campaigns
10+
Yrs Banking
About
AI, Digital Engagement & Experience Delivery
Banker to Builder
AI-First
CX Obsessed
I lead digital and AI transformation for global banks — building intelligent platforms that deliver measurable business outcomes.
- → GenAI Integration: Embedding AI into customer journeys for personalization and intelligent engagement
- → Global Reach: Delivered across the Middle East, GCC and Asia-Pacific at Citi, Standard Chartered, DBS, and Arab Bank
- → Results-Driven: Strategy to execution with clear, measurable outcomes
What I Do
Core Expertise
AI & GenAI
Designing and integrating GenAI and agentic AI into customer journeys — personalization models, predictive analytics, and intelligent experience orchestration.
Digital Engagement Strategy
Hyper-personalized, data-driven engagement across mobile and web — lifting adoption, conversion, and retention at every touchpoint.
User & Service Experience Delivery
End-to-end UX and service design — journey orchestration, service blueprints, and measurable experience delivery across every touchpoint.
Data Analytics & Martech
Building analytics and VoC foundations for enterprise platforms. Predictive analytics, customer intelligence, and data-driven marketing.
Digital Banking Platforms
Mobile-first adoption programs, digital migration, and omnichannel transformation across the Middle East, GCC and Asia-Pacific.
Product Strategy & Delivery
Translating strategy into actionable product roadmaps. Cross-functional leadership across Technology, Data, UX, Risk, and Business.
Built, not just briefed
Live Demos
I build the things I lead. These are my own applications — not client work — shipped to show how the AI reaches production, not just the deck.
In build
Conversational Banking Assistant
A retrieval-grounded assistant for banking journeys — answers tied to source, not improvised. Built around the chatbot CX and governance standards I set in the bank.
In build
Advisory Intelligence
Applied GenAI for private-bank advisory: document intelligence, house-view consistency, and the regulatory guardrails that decide whether AI survives an audit.
In build
Signal Fusion Engine
Multi-stream fusion into one calibrated signal shipped with an honest confidence measure. Calibration is the interesting part — a model that knows when it does not know.
Career Journey
The Path
2024 - PRESENT
Head of Digital Engagement & UX
Arab Bank
Driving integrated digital engagement and CX strategy with AI-embedded platforms across MENA region.
2022 - 2024
Digital Engagement Head
Citi
Led ambitious growth in digital adoption, mobile banking usage, and digital commercialization in Singapore.
2020 - 2021
Director, Product Owner
Standard Chartered
Built analytics and VoC foundations for corporate banking. Co-led global digital transformations across international markets.
2016 - 2020
Digital Banking Leader
DBS & Standard Chartered
Multiple roles driving digital channel optimization, customer journey design, and platform strategy.
Speaking & Advisory
Let's Connect
Available for keynotes, advisory, and workshops on AI & GenAI, digital engagement, and user & service experience in financial services.
Most Requested
Keynote Speaking
Industry conferences, executive summits, and thought leadership events on AI & digital transformation
Book a Keynote
Get In Touch
Let's Build
Let's Build
What's Next
Ready to transform your digital experience?
Whether you're exploring strategic advisory, speaking engagements, or AI-powered transformation — I respond within 24-48 hours.
What to expect:
- ✓ Response within 24-48 hours
- ✓ No obligation initial conversation
- ✓ Your information stays private
Amman, Jordan | SGT 00:00:00